There might be possible changes in the program without a personalized notification of the forum participants. 
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1st Day. 3 June	2nd Day. 4 June
The future of mobile market. Key trends	Mobile network of brands: marketing and advertising
How do the perspectives for the mobile content market look like? The age of digital technologies: how do they alter our life? VAS vs Apps or VAS and Apps? The chances of existing together. Strategies of operators in the fluctuating market conditions. The role of OTT services in market development. A battle for loyalty: customer retention strategies. Interaction of all market players in order to raise the service quality. New ways of monetizing a business.	Mobile advertising in Russia and worldwide. Strategies of mobile promotion. Mobile platforms for brand promotion. How to evaluate effectiveness of mobile marketing? Mobile network – new communication opportunities. Interactive networking with a consumer. How mobile games and applications can attract new clients and enhance loyalty of already existing ones?
The whole world in your mobile phone	Big Data – a solution for business
How to make a friendlier city environment with use of mobile apps? New ways of getting old services. Rule the world right off your screen.	What opportunities opens Big Data for business? What business tasks are solved with use of data analysis? How to use the data that you already have? Learn more about your clients from a new side. Revived catalogues of augmented reality
Business Mobility	Mobile retail
Life is working online in 24/7 mode Always connected: an office in your mobile phone How to bring down costs burden and boost up incomings with use of “mobile” workers BYOD – an employer’s nightmare or a successful strategy? Is companies’ security under a threat? Social nets in the office – assistance or disrupter? Evolution of M2M and new vistas.	Perspectives of mobile trade. How to open a “mobile” shop? Mobile shop window – new means for sales.
Mobile Entertainment	Mobile commerce and NFC-services
Mobile entertainment industry: a comparative analysis Multi-Screen: different screens – same content How to legally raise money on digital content? The whole range of entertainment in Mobile and Smart TV. An explosive growth of mobile media consumption We are still kids in our souls and why games are the market leaders.	Mobile payments: a tribute to fashion or a way to increase profit? Selling digital content with use of mobile commerce. Mobile payments security: how to assure the clients? What opportunities gives you an NFC?

 

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The Forum program is currently under development. If you want to take part in forum as a partner, sponsor, speaker or suggest a discussion topic to the Program Committee, please contact Anastasia Volkova per e-mail: