Developer Zone - is a special program, where the leading studios of application development and their clients will share their experience with the visitors. 

Main topics*  

Day one, 3 June	Day two, 4 June
Choosing a platform for development	Creativity: applications development and design
A guide for a client. What are the options? How to choose and not to make a mistake? Targeting the audience. Let’s not try to read the tea leaves: the pros and contras of different platforms. Cross-platform solutions.	To be in trend: popular interface solutions for mobile apps. What is a prototype for and how can it help in the development? Collecting a puzzle of a common project view: a vision of customer and developer. Back-coupling as a factor of circular process of application development.
Monetization models or how to start to rake in the shekels?	Who pays the piper and who calls the tune?
What monetization models exist now and which one to choose for an application? Features of monetization. How can you earn money? How to climb onto the top of app stores? Optimizing an application: description, keywords, feedbacks, etc. How much can you earn on advertizing?	Customer’s target specification – what to look at? Why a customer is not always right? How to organize all processes of creating an application. How to calculate an “appropriate” budget? Pitfalls of Fixed Price and Time & Material. Where to find an investor? What requirements do investors usually impose?
Development of corporate applications	Applications for banks
What functions may become mobile? Integration of mobile applications into the existing systems. How high are the security risks and is the game worth the candle? Lifecycle of mobile devices management.	Mobile banking - convenience for a customer or a strict market demand? Is mobile banking available only for heavy market players or for every bank? What functions can be included in mobile banking? Mobile banking service for individuals and for legal entities. What’s the difference? Ensuring and maintaining safety and security level.
Game development:  from idea to sale	Mobile shops and catalogues
New facilities of mobile entertainment. Current demand for applications. What’s in trend? How can you earn money? Applications for children. Where is the recoupment? Perspectives of a conditionally unpaid model.	An ideal app for retail market – how does it look like? Can a mobile web-site become an alternative for an application? What is the most important thing in an application of a shop? Relevance of information or a prompt edit of a catalogue /

Concurrently with business program, every Forum visitor will be able to meet with the representatives of the studios on their sands and discuss partnership opprotunities

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*Possible changes in the program may occur without a personal notification of participants. Please check for updates on Forum website.